Why write a book?
The idea for this book grew out of my own two-decade journey in the creative industry. Between wins and missteps, I often found myself wishing for a guide that could have smoothed the path when I was just starting out.
This book is that guide. Packed with practical tips, personal stories, and hard-earned lessons I wish I’d known sooner. My goal is to help creatives. Whether that is at the beginning of a freelance career or teams sharpening your business know-how.
I wrote 'Can You Make the Logo Bigger?' as a toolkit for creative professionals venturing into the world of business either on their own or working for a company. This book serves as a straightforward, practical guide that helps bridge the gap between the creative passion and good business.
In the book, you’ll find 46 chapter actionable chapters organised into three core areas: Path for at better understanding of strategy, Pitch to make sales a little easier, and Process for smoother project management.
Each chapter is crafted to help you balance creativity and business. I sincerely hope that this book will answer a few of your questions or that, at the very least, one of the tools will prove useful to you.
Best regards,
Bastian
I like to build
When I'm not writing, I mostly help companies build brands and marketing strategies.
The past decade has been… well strange, to say the least. With the boom of social media, we’ve funnelled our marketing budgets into the mysterious algorithms of social platforms. At first, it seemed brilliant— perhaps a little too good to be true. And it was.
A lot of companies have diluted their brand, with quick-fix content and short term marketing efforts, chasing SoMe metrics and feeding platforms that constantly demand more and more tactical content with promises of marginal gains. Now, with the surge of AI, the mass production of ads is set to accelerate, adding even more noise to an already busy world. It could get messy and difficult to stand out.
But the brands that do stand out are the ones that know better and perhaps always have. They cut through the noise by aligning their campaigns with strategy and grounding them in core values, exactly the same way you had to do it before the endless reels were invented. They know they don't have a lot of time to get people's attention, so they spend it wisely.
They’re going back to basics—listening to their customers, understanding them, and creating experiences, content, and communities that actually matter and create value.
These are the types of projects I live for: where creativity, empathy, and commercial value intersect.
If you have an interesting case or project, let's talk. I always enjoy good conversation and coffee.
Best regards,
Bastian
mail@bastianlind.dk / +45 26713212