HARDCOVER
Audiobook
Audiobook
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"This is more than a business book - it’s a fundamental guide for creatives at any stage of their career. Whether you’re just starting your journey or have been at it for many years, there’s a lesson to be learned on every page."
Morten Kjær
Former Global Creative Director IKEA & Agency Founder
The business book for creative professionals.
46 chapters of useful insights, tools and inspiration.
Master the strategic thinking that will set your business apart, learn simple ways to land the right clients and the processes that smooth out your delivery.
All so you will stand out in the business of creativity.
Can you make the logo bigger?
Is a simple and practical handbook filled with advice on strategy, sales, and delivery, drawn from two decades of both award-winning successes and hard-earned failures.
Packed with tips, insights, and anecdotes, "Can You Make the Logo Bigger?" captures everything Bastian Lind had known as a designer starting out and building his career.
Specifications:
4 hours 37 minutes
44 chapters, each around 3 to 15 minutes
The book is read by the author Bastian Lind, and has been recorded in a Copenhagen studio, on the best equipment. The postproduction and sound environment turns the words into and pleasant and immersive audio experience.
About time.
Things of significance take time. In a fanatically performance focused digital world, we need analogue counterbalance. That’s why the book has been designed with patience and with respect for the craft of bookmaking. Every choice of material, colour, and detail has been meticulously selected. The book meets the highest standards. It’s a business book for creatives disguised as a coffee table book. Designed in Copenhagen and sustainably printed and bound here in Denmark. The book features a distinctive open spine with section-sewn binding, allowing it to lie beautifully flat on the table. The pages are set with Plantin type, and is printed on Munken Print White 115g paper and bound in Italian Cialinen, a natural canvas that offers a delightful tactile experience. My handwritten title on the cover is blind embossed with matte black foil, creating a contrast in both colour and texture against the raw canvas. The book was three weeks in production and is, of course, FSC®-certified and Nordic Swan Ecolabelled.
Reviews
★★★★★
One of the most refreshing books I’ve read in the creative-commercial space in a long time.
It is genuinely one of the most refreshing books I’ve read in the creative-commercial space in a long time.
It cuts through the noise, challenges old habits in marketing, and delivers practical insights with a tone that feels both honest and sharp. If you work with brands, concepts, or creative strategy, this book
gives you the kind of clarity that actually moves your thinking forward and you feel like taking advice from a peer who genuinely cares about the business 📚👌
Nicolai Skjølstrup
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★★★★★
A book I wish I’d read earlier
I read this book with a mix of insight, recognition, and mild irritation that I hadn’t had it in my hands sooner. It brings together both the small, practical everyday tips and the more fundamental understanding of the craft – all the things you slowly pick up over many years in the industry, but would have loved to know at the start of your career.
It’s a book I’ll keep coming back to, both as a reference and as a place to recalibrate my compass when everyday life gets hectic.
The layout and graphic design are a story in their own right. The book is so well thought out visually that it practically begs to be left out on display rather than tucked away on a shelf.
Jesper Bækgaard
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★★★★★
A book that deserves both your ears and your bookshelf
After listening to Can You Make The Logo Bigger, I've come to realize this isn't just an audiobook you consume once and forget. It's a reference guide you'll want in both formats. The book is packed with so many actionable insights that they're impossible to retain from a single listen.
While it's an invaluable resource for anyone working in the creative industry, it's equally essential for those of us in marketing who aren't creating campaigns or designing ourselves. The perspectives it offers on the creative process, client dynamics, and consultancy life provide give great inputs to how to optimize my daily work.
Anders Gyrup
FAQ
Where and how was the book produced?
'Can you make the logo bigger* is designed in Copenhagen by Formal Settings, printed and bound in Denmark by the talented people at Strandbygaard A/S
The book is sustainably printed and is FSC-certified and Nordic Swan Eco labeled.
Can I buy it anywhere else?
Nope. This book is only sold directly to you, by me, Bastian Lind, the author.
It is sold either in person or through this website.
I decided to publish the book my self to retain my creative freedom and retain my intellectual property.
All costs and efforts put into making this book, has been by my own personal investment.
Available in other formats?
Absolutely, it is available as e-book and audiobook also through this website.
Is there a student discount?
Absolutely. Just contact me at info@canyoumakethelogobigger.co
Just drop me a mail, and a copy of your student ID, and I will be happy to help you out!
Whats up with the title?
The title of the book,Can You Make the Logo Bigger?, refers to the meme-status request in the design and marketing industry where clients ask for absurdly superficial vanity changes, such as making a logo larger...
This phrase serves as a representation of the challenge creatives face when balancing, industry knowhow and artistic integrity when dealing with clients.
Few professional creatives (unfortunately) go through their career without getting this feedback...
Fun Fact: It is actually my own personal whiteboard marker handwriting on the cover.
Do you ship outside EU?
Absolutely!
If your country isn’t listed at checkout, don’t worry, there’s still a way to make it happen.
These international orders are handled with extra care and a bit of manual magic, but I’ll be happy to help figure it out.
Just note that international shipping will come with certain conditions and likely a higher rate.
Reach out to me directly at info@canyoumakethelogobigger.co or use the little green chat button in the corner.