HARDCOVER
Hardcover
Hardcover
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"This is more than a business book - it’s a fundamental guide for creatives at any stage of their career. Whether you’re just starting your journey or have been at it for many years, there’s a lesson to be learned on every page."
Morten Kjær
Former Global Creative Director IKEA & Agency Founder
The business book for creative professionals.
46 chapters of useful insights, tools and inspiration.
Master the strategic thinking that will set your business apart, learn simple ways to land the right clients and the processes that smooth out your delivery.
All so you will stand out in the business of creativity.
Can you make the logo bigger?
Is a simple and practical handbook filled with advice on strategy, sales, and delivery, drawn from two decades of both award-winning successes and hard-earned failures.
Packed with tips, insights, and anecdotes, "Can You Make the Logo Bigger?" captures everything Bastian Lind had known as a designer starting out and building his career.
About time.
Things of significance take time. In a fanatically performance focused digital world, we need analogue counterbalance. That’s why the book has been designed with patience and with respect for the craft of bookmaking. Every choice of material, colour, and detail has been meticulously selected. The book meets the highest standards. It’s a business book for creatives disguised as a coffee table book. Designed in Copenhagen and sustainably printed and bound here in Denmark. The book features a distinctive open spine with section-sewn binding, allowing it to lie beautifully flat on the table. The pages are set with Plantin type, and is printed on Munken Print White 115g paper and bound in Italian Cialinen, a natural canvas that offers a delightful tactile experience. My handwritten title on the cover is blind embossed with matte black foil, creating a contrast in both colour and texture against the raw canvas. The book was three weeks in production and is, of course, FSC®-certified and Nordic Swan Ecolabelled.
FAQ
Where and how was the book produced?
'Can you make the logo bigger* is designed in Copenhagen by Formal Settings, printed and bound in Denmark by the talented people at Strandbygaard A/S
The book is sustainably printed and is FSC-certified and Nordic Swan Eco labeled.
Can I buy it anywhere else?
Nope. This book is only sold directly to you, by me, Bastian Lind, the author.
It is sold either in person or through this website.
I decided to publish the book my self to retain my creative freedom and retain my intellectual property.
All costs and efforts put into making this book, has been by my own personal investment.
Available in other formats?
Absolutely, it is available as e-book and audiobook also through this website.
Is there a student discount?
Absolutely. Just contact me at info@canyoumakethelogobigger.co
Just drop me a mail, and a copy of your student ID, and I will be happy to help you out!
Whats up with the title?
The title of the book,Can You Make the Logo Bigger?, refers to the meme-status request in the design and marketing industry where clients ask for absurdly superficial vanity changes, such as making a logo larger...
This phrase serves as a representation of the challenge creatives face when balancing, industry knowhow and artistic integrity when dealing with clients.
Few professional creatives (unfortunately) go through their career without getting this feedback...
Fun Fact: It is actually my own personal whiteboard marker handwriting on the cover.
Do you ship outside Denmark?
Absolutely!
Im still working out how to set everything up, but it should be possible.
But expect certain conditions and a higher shipping rate for international orders.
This is all super handheld, that means I will do my mest to make things happen.
Contact me at info@canyoumakethelogobigger.co or the green chat button and I will be happy to help you out.