CAN YOU MAKE THE LOGO BIGGER?

Written by Bastian Lind

Simple ways to improve your creative business.

A handbook on strategy, sales and other things I never knew I needed. Until I did.

A bit better at business

The book is a simple and practical handbook filled with advice on strategy, sales, and delivery, drawn from two decades of both award-winning successes and hard-earned failures.

Packed with tips, insights, and anecdotes, "Can You Make the Logo Bigger?" captures everything I wish I had known as a designer starting out and building my own creative business and working with clients.

Bastian Lind
Author and Independent Marketing Director

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Reviews

Let customers speak for us

from 3 reviews
Fuel for your creative business

Can you make the logo bigger?' is packed with insights on how to articulate your unique value, understanding clients at their core, and developing flexible yet focused design strategies that inspire action.

After reading it cover to cover—now covered in notes and highlights—I’m brimming with new ideas and the motivation to refine my processes.

Do yourself a favour: buy the book, absorb its wisdom, share some tips with your collegues.

Maria Helgstrand
Founder of Wallnut - Design for human connection

Maria / Designer
Hardcover
A must read for aspiring entrepreneurs!

It was a pleasure to read this book and gain insight into Bastian's creative and experienced mind.

The book was simple and straightforward, packed with great real life examples. Bastian shares his knowledge, work approach and workflows, which I found incredibly valuable.

I also loved his descriptive writing style and personal stories - they made the book easier to follow and more exciting to read.

As a young entrepreneur, I highly recommend the book to anyone dreaming of building a business.

Aya
Hardcover
You’re in for something special.

Bastian isn’t just sharing his knowledge; he’s sharing the way he thinks, the way he works, and the way he makes things happen. This is more than a business book - it’s a fundamental guide for creatives at any stage of their career.

Whether you’re just starting your journey or have been at it for many years, there’s a lesson to be learned on every page.

Morten
Hardcover

Part I - A better understanding of business

PATH

If you can clearly explain the difference between a goal and a strategy, and craft a value proposition that hits the bullseye with your target audience, you can just go ahead and skip this section. However, if you want a simple breakdown of the essential strategic concepts, and get practical insights that will help ensure your project is both effective and aligned with your personal objectives or the goals of the company you work for, you might as well start here.

Know your strategy

PART II : Land the right clients

PITCH

In the creative industry you will always be pitching. You will be pitching your company, your services, and your ideas. Selling is pitching, and getting work and new clients is critical for the growth and sheer survival of any business. In the second part of the book you will learn how to get along with the commercial aspects of running a business, in a way that works for creatives.

Improve your pitch

PART III : Smooth projects

PROCESS

Delivery is everything in the creative world. Running a creative business means being on time in the broadest sense, on brand, and delivering more than expected. Competition is fierce, and creativity and talent are only a part of the equation. The tools and insights in this section will help you to better manage your team, structure and plan your projects in a way that will significantly improve your and your team's focus.

Refine your process

Do you have an idea for a collaboration?

This project began with a simple idea: to empower creatives — so they can make a living doing what they love.

If you have an idea for a project, a collaboration, an event that needs a speaker, let’s connect and see if we can make it happen.

mail@bastianlind.dk / +45 2671 3212

Quick questions

Who should read 'Can you make the logo bigger?'

While the book is aimed at creatives, it is for anyone who wants a better understanding of strategy, sales, and the process that gets things done on time. It is especially relevant for those who have their own business or work in teams where aligning creative work with commercial goals is essential.

What is the book about?

The book covers the fundamentals of running a business. It is divided into three sections: Path for strategy, Pitch for sales, and Process for project management. Each of the 46 chapters is easy to read and provides insights, tools, and practical tips.

Can I get a discount?

No. Not unless you are a student and can provide a valid student ID. Sorry I don’t do discounts. A lot of time and effort has been put into realising this project. But I’m confident that reading this book will be a worthwhile investment in yourself and your business, that will by far exceed a small discount today.

Can I get a signed copy of the book?

You bet. I will be happy to, just let me know when you order the book. If it is a gift, be sure to let me know who I should sign it to.

Where else can I buy it?

Nope not yet. This book is sold exclusively by me, the author, on this website or in person. After several talks with publishers, I chose this path to maintain my creative freedom and retain all rights to the book as my intellectual property. I like to think of it as sort of an indy game studio or independent record label.