I read this book with a mix of insight, recognition, and mild irritation that I hadn’t had it in my hands sooner. It brings together both the small, practical everyday tips and the more fundamental understanding of the craft – all the things you slowly pick up over many years in the industry, but would have loved to know at the start of your career.

It’s a book I’ll keep coming back to, both as a reference and as a place to recalibrate my compass when everyday life gets hectic.

The layout and graphic design are a story in their own right. The book is so well thought out visually that it practically begs to be left out on display rather than tucked away on a shelf.

It is genuinely one of the most refreshing books I’ve read in the creative-commercial space in a long time.

It cuts through the noise, challenges old habits in marketing, and delivers practical insights with a tone that feels both honest and sharp. If you work with brands, concepts, or creative strategy, this book gives you the kind of clarity that actually moves your thinking forward and you feel like taking advice from a peer who genuinely cares about the business 📚👌

Relevant and genuinely helpful. It’s full of insights that make so much sense and really get you thinking. Super inspiring and a great push to try new things or stay on a good path.

It was a pleasure to read this book and gain insight into Bastian's creative and experienced mind.

The book was simple and straightforward, packed with great real life examples. Bastian shares his knowledge, work approach and workflows, which I found incredibly valuable.

I also loved his descriptive writing style and personal stories - they made the book easier to follow and more exciting to read.

As a young entrepreneur, I highly recommend the book to anyone dreaming of building a business.

Bastian isn’t just sharing his knowledge; he’s sharing the way he thinks, the way he works, and the way he makes things happen. This is more than a business book - it’s a fundamental guide for creatives at any stage of their career.

Whether you’re just starting your journey or have been at it for many years, there’s a lesson to be learned on every page.