The business book for creative professionals

46 chapters of useful insights, tools and inspiration.

Master the strategic thinking that will set your business apart, learn simple ways to land the right clients and the processes that smooth out your delivery.

All so you will stand out in the business of creativity.

Reviews

Let customers speak for us

from 6 reviews
A book I wish I’d read earlier

I read this book with a mix of insight, recognition, and mild irritation that I hadn’t had it in my hands sooner. It brings together both the small, practical everyday tips and the more fundamental understanding of the craft – all the things you slowly pick up over many years in the industry, but would have loved to know at the start of your career.

It’s a book I’ll keep coming back to, both as a reference and as a place to recalibrate my compass when everyday life gets hectic.

The layout and graphic design are a story in their own right. The book is so well thought out visually that it practically begs to be left out on display rather than tucked away on a shelf.

Jesper Bækgaard
Hardcover
One of the most refreshing books I’ve read in the creative-commercial space in a long time.

It is genuinely one of the most refreshing books I’ve read in the creative-commercial space in a long time.

It cuts through the noise, challenges old habits in marketing, and delivers practical insights with a tone that feels both honest and sharp. If you work with brands, concepts, or creative strategy, this book gives you the kind of clarity that actually moves your thinking forward and you feel like taking advice from a peer who genuinely cares about the business 📚👌

Nicolai Skjølstrup
Hardcover
This is seriously a great book!

Relevant and genuinely helpful. It’s full of insights that make so much sense and really get you thinking. Super inspiring and a great push to try new things or stay on a good path.

Christopher Mertz / Filmmaker
Hardcover
A must read for aspiring entrepreneurs!

It was a pleasure to read this book and gain insight into Bastian's creative and experienced mind.

The book was simple and straightforward, packed with great real life examples. Bastian shares his knowledge, work approach and workflows, which I found incredibly valuable.

I also loved his descriptive writing style and personal stories - they made the book easier to follow and more exciting to read.

As a young entrepreneur, I highly recommend the book to anyone dreaming of building a business.

Aya
Hardcover
You’re in for something special.

Bastian isn’t just sharing his knowledge; he’s sharing the way he thinks, the way he works, and the way he makes things happen. This is more than a business book - it’s a fundamental guide for creatives at any stage of their career.

Whether you’re just starting your journey or have been at it for many years, there’s a lesson to be learned on every page.

Morten
Hardcover
1 4

A business cookbook

Building a company can be lonely work. The questions never stop, and the answers rarely come easy. We all need inspiration to get the answers right.

Imagine having a cookbook of sorts, but for your business. One where you could look up a recipe for that exact question. Tips on improving client relationships, pricing your services, or gaining clarity on where to focus your efforts.

This is that guide. Simple and practical.

Forty-six chapters of straightforward advice on strategy, sales, and execution—refined to help you grow your business.

Not theory. But real tools, shaped by experience drawn from two decades of award-winning wins and hard-earned failures.

Can You Make the Logo Bigger? is everything I wish I had known sooner as a designer, building my own creative business, working with clients and executing projects.

Part I - A better understanding of business

PATH

Strategy is simple: just make the right choices to be of value. The tricky part is getting those choices right.

This section gives you the fundamentals, practical tools and insights to make those decisions and bridge the gap between business and creativity.

When you understand how strategy really works, you’ll see your clients more clearly and make stronger choices for both their business and your own.

Know your strategy

PART II : Land the right clients

PITCH

Selling feels cringe to most of us. But in the creative industry, you’re always pitching.

Pitching your ideas, your company, your services. Pitching is how you win work and attract new clients, and that’s essential for growing a healthy business.

In this second section, you’ll learn how to align ideas and creativity with the commercial side of running a business in a way that feels natural and comfortable for creatives.

Improve your pitch

PART III : For smooth projects and collaborations

PROCESS

Turning your ideas into reality and value is everything in the creative world. Running a creative business means being on time in the broadest sense, on brand, and delivering more than expected.

Competition is fierce, and creativity and talent are only a part of the equation. The tools and insights in this section will help you to better manage your team, structure and plan your projects in a way that will significantly improve your and your team's focus.

Refine your process

Want to talk? I'll listen.

This project began with a simple idea: to empower creatives, so they can build things they love and make a living of it.

If you have an idea for a project, a collaboration, an event that needs a speaker.

Let’s connect and see if we can make it happen.

mail@bastianlind.dk / +45 2671 3212

Quick questions

Who should read 'Can you make the logo bigger?'

While the book is aimed at creatives, it is for anyone who wants a better understanding of strategy, sales, and the process that gets things done on time. It is especially relevant for those who have their own business or work in teams where aligning creative work with commercial goals is essential.

What is the book about?

The book covers the fundamentals of running a business. It is divided into three sections: Path for strategy, Pitch for sales, and Process for project management. Each of the 46 chapters is easy to read and provides insights, tools, and practical tips.

Can I get a discount?

No. Not unless you are a student and can provide a valid student ID. Sorry I don’t do discounts. A lot of time and effort has been put into realising this project. But I’m confident that reading this book will be a worthwhile investment in yourself and your business, that will by far exceed a small discount today.

Can I get a signed copy of the book?

You bet. I will be happy to, just let me know when you order the book. If it is a gift, be sure to let me know who I should sign it to.

Where else can I buy it?

Nope not yet. This book is sold exclusively by me, the author, on this website or in person. After several talks with publishers, I chose this path to maintain my creative freedom and retain all rights to the book as my intellectual property. I like to think of it as sort of an indy game studio or independent record label.

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